How Build an Author Street Team in 3 Easy Steps

Okay, let’s start witht the basics. What exactly is an author street team? It’s your tribe, your online (and sometimes, in-person) family. It’s the group of people who have watched you grow from a budding baby author to a full time go-getter who’s about to release their killer first novel.

It’s those who support you and tell the world about your book, and you do your very to support them right back.

So how does one go about getting a band of these amazing peeps?

Let’s break it on down in 3 easy steps!

Choose Your Social Media Platform

Of course, you’re allowed to have as many online platforms as your little heart desires, but I suggest finding the one(s) that help you connect to those who know and love you best.

For me? This is Facebook.

I’ve built a pretty neat Twitter following over the years, so I keep that platform around to share my posts and RT some of my fave tweets, but Facebook is where I personally connect with my tribe.

Facebook allows me to interact closely with those who love and share my work, offering them promotions and giveaways and giving them the opportunity to become a “top fan.”

And can we discuss Facebook groups for a minute? My group is a great way to not only connect but to do so on a more personal level now that “rooms” are a thing. Gather up to 50 of your members for a real-time author Q&A so they can learn more about you and your new book!

Ultimately, trial and error is the only way to know what works and what doesn’t. I deleted my Instagram because authentically engaging with a core group wasn’t in the cards there. No worries! Now I just have more time to reach out to those who truly want to see me succeed!

Keep Your Street Team Engaged

Take note of what posts get the most likes and comments. This is the kind of content your audience wants from you.

Whether it’s book updates, behind the scenes pics, blog posts about your writing process, your latest YouTube video — your tribe will tell you which posts keep them wanting more and which ones fall flat on their faces.

For me, the best way to keep my author street team engaged was to have them be a part of the indie publishing process from the get go.

From choosing beta readers from my group to having my team vote on their favorite cover design, I was able to land some much needed advice, and my group got to play a major part in getting my book to the final stages — a win/win for everyone!

Say “Thank You!” in a Creative Way

Your team works hard and goes out of their way to use their own social media platforms to promote your work. Treat them right with swag, chapter readings, mentions in your book’s acknowledgements page, free ebooks – you name it!

Get creative. These people are the reason a whole tribe of other people will get to know and love your books. Show them them the love they deserve!

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Published by Ericka Clay

Hey, I'm Ericka! I'm a traditionally (and self) published novelist, former atheist, and current Christian. I know. I just finished writing my super gritty novel, a Violent Hope, that isn't the typical, cavity-inducing Christian fiction. So I currently find myself between a rock and a hard place when trying to find a publisher. What’s a girl to do? Publish the book herself! I'm creating my own imprint (Believable Books) and blogging every detail about it at erickaclay.com. Come learn more about my process and my novel, A Violent Hope. And don't forget to say "hey" when you see me online. Check me out at @erickatheauthor on Facebook.

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